HEAD OF DIGITAL MARKETING  

REPORTS TO: Executive Director and Senior Curator 

POSITION TYPE: Full-time, five days a week, permanent position; a typical workweek is Monday to Friday, 9 am to 5 pm. Additional evening and weekend shifts may be required. 

SALARY: Annual salary of $55,000 with benefits/OMERS pension plan 

The Head of Digital Marketing manages the overall strategy and success of our marketing and communications program and works collaboratively across departments to generate innovative, dynamic, creative approaches to audience engagement, promoting the Gallery, and inspiring engagement and growth with diverse audiences locally, nationally, and internationally. The Head of Digital Marketing oversees digital communications, social media, website, and marketing events. They play an essential role in developing and executing effective strategies and campaigns resulting in increased revenue, attendance, awareness, engagement, and favourable media placement (print and digital) for multiple Gallery goals and are responsible for designing, executing, and assessing the digital, advertising, communications, and creative strategies for the Gallery. This position also oversees advertising contracts and press relations under the leadership of the Executive Director and leads statistical analysis across all digital platforms. 

Principle Duties & Responsibilities 

Social Media Strategy and Management 

• Develop the social media strategy, KPIs, and related policies. The strategy will engage the community to drive awareness, conversation, and program participation for the Gallery, complying with the Gallery’s tone and voice. 

• Create and maintain content and editorial calendars across various social platforms. 
• Monitor the Gallery’s social media channels daily and promptly respond to requests/messages, review comments, and flag issues if needed. 
• Evaluate the performance of social media channels, adjusting content, timing, and strategies when necessary to optimize engagement and deliver content that best resonates with audiences. 
• Conduct ongoing monthly, quarterly, and yearly analyses to track and report performance against the strategy and KPIs and communicate analysis, key learnings, and actions as needed for post-campaign reporting. 
• Create engaging, boundary-pushing, tonally appropriate content for all social platforms through initiatives such as video production, written interviews, and research. 

• Work to incorporate and create content that reflects the Gallery's values and Equity, Diversity and Inclusion priorities. 
• Conduct competitive research, recommending ways to incorporate the latest technology or applications to drive the platforms forward. 
• Ability to handle sensitive subject matter and artistic intent. 

Marketing Responsibilities 

• Develop the marketing plan and budget, establish goals and objectives for marketing, track results and report on completion with management regularly. 
• Integrate website and public relations efforts with social media strategy and exhibitions schedule. 
• Maintain the website content and content plan, oversee SEO/SEM strategy, and provide backend coding and analytical support. 
• Consult with PR consultants and staff on updating and maintaining listings for the Gallery and providing media release support. 
• Support public relations by gathering supporting materials and creating an internal filing/database system for images, credits etc. 

• Provide support for the backend infrastructure of the Gallery’s online shop and include the Shop in marketing schedules and promotions. 
• Coordinate designers and printers for onsite signage and promotional needs. 
• Coordinate content and work back schedule for the newsletters and provide analysis of open/click-through rates. 
• Support the curatorial team and graphic design freelancers in implementing, designing, and producing marketing and communication assets for programming, including text and graphic design for exhibitions, public programs, outreach, and educational activities. 
• Manage images from internal and external sources, creating a file and archive system for easy access. 

• Stay abreast of current market conditions and trends, and incorporate innovations into Gallery marketing plans. 
• Implement the Gallery’s brand guidelines, communicating a clear and consistent brand for the organization. 
• Maintain relationships with media, writers, influencers, personalities, partners, and cultural practitioners for marketing initiatives. 
• Maintain relationships with and recommend production vendors for print, publication, signage, and exhibition graphics. 

Other 

• Demonstrate a commitment to the Gallery’s Equity, Diversity, and Inclusion priorities, ensuring that diverse audiences, specifically racially, ethnically, and socioeconomically diverse communities, are represented, promoted, and engaged. 
• Ensure, with the Executive Director, that privacy and CASTL legislation are adhered to in activities of the Gallery. 
• Other duties as assigned. 

Supervisory Responsibilities 

• Interns/volunteers 

Work environment 

• Most of the work is performed in a Gallery environment with an attendant noise level.  
• Works to further the goals and objectives of the Gallery and participate actively in the institution’s life.   
• Act in a respectful, accountable, and generously towards other staff, volunteers, and the public. 
• Demonstrates a positive presence, inspiring and building confidence both within the Gallery and outside the institution among a broad range of constituencies. 

Physical Requirements/Skills 

The duties of this job include sitting at a desk in a stationary position for periods and walking around the Gallery engaging media and clients. The person in this position constantly operates a computer and frequently communicates with media who have inquires about the Gallery and its programs. 

Education, Training, and Traits  

Post-secondary training or experience in marketing, communications, public relations, fundraising, or related fields. 

Skills 

• Vision and creativity, solid project management, impeccable attention to detail, adaptability, multi-tasking, time management, and communication skills are essential in this position. 
• Excellent written and verbal communication, customer service, and interpersonal skills.  
• Experience writing copy to communicate the value of a service or product. 
• Proven ability to work on various projects simultaneously, solve problems independently, and manage workflows and deadlines without supervision.  
• Experience running successful marketing campaigns. 

• Solid working knowledge of online and offline design, brand development and the creative process. 
• Solid understanding of web analytics and UI/UX experience. 
• Knowledge of both web and traditional media. 
• Demonstrated literacy in MS Word, Excel, and Outlook. 
• Advanced proficiency in Adobe Creative Cloud (primarily InDesign, Photoshop, Illustrator, and Acrobat Pro). 

• Familiarity with contemporary art practices and topics is an asset. 

Disclaimer  

The information provided in this description has been designed to indicate the general nature and level of work incumbents perform in this position. This job description is not intended to be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications, and work conditions of employees assigned to this job. Management has sole discretion to add or modify this position’s duties and designate other functions as essential at any time. Management may also modify working hours and work location at any point in time.  

How to Apply  

This competition will remain open until filled. Qualified candidates should email their cover letter and resume as a single document attached to jobs@agb.life . The email subject line should read <title of the position applied for> <followed by applicant's last name>.   

Kindly note that we will accept no phone calls or walk-ins. We thank all applicants for their interest but advise that only those selected for an interview will be contacted. Interviews will be scheduled with selected applicants at mutually agreed times to ensure candidates do not experience undue hardship.  

About the Art Gallery of Burlington  

As a charitable non-profit cultural and educational organization, we focus on the exhibition, collection, conservation, and research of Canadian ceramics and the production of inclusive programs that foster awareness of contemporary art, craft, and related thought. As a gathering place for experiences, ideas, and learning, we commit to delivering programs that engage critically with contemporary art and craft practices. Our learning opportunities push the boundaries of traditional arts education and support artists, youth, and the broader community in their personal, professional, and artistic development. Boasting the world's most extensive collection of contemporary Canadian ceramics, we lead Canadian clay production's study, preservation, and circulation. As a hub of creative activity, our studios are open to artists and makers at all levels of skill and achievement. 

Art Gallery of Burlington is proud to acknowledge that the land where it is located is part of the ancient Dish With One Spoon Treaty and the Brant Tract Purchase, Treaty No. 3 3/4 of 1795, and it is grateful to the Mississaugas of the Credit First Nation and the Six Nations of the Grand River for sharing this territory.   

The AGB is committed to fostering an organizational culture embodying an equitable, diverse, and inclusive environment where every one of its board directors, staff, volunteers, and members feel respected and valued regardless of gender, age, race, ethnicity, national origin, sexual orientation or identity, disability, education, or any other bias. We welcome applications from interested and qualified candidates who represent our diverse community, including those from ethnic and Indigenous communities and from across the spectrum of sexual orientation and gender identity, as well as persons with disabilities. Please let us know if you require accommodation at any stage of the process.  

1333 Lakeshore Road Burlington, ON L7S 1A9   

www.agb.life  

@artgallburl